An Eco-Conscious Approach from Production to Packaging
In today’s world, microplastic pollution has become an increasingly visible environmental issue, posing a global threat not only to marine life, but also to soil, air, and ultimately, human health. At MİDAS, we are committed to taking responsible and sustainable steps to counter this threat, not just during production, but throughout our packaging processes as well.
What Are Microplastics and Why Are They Dangerous?
Microplastics are plastic particles smaller than 5 millimeters. These persistent pollutants enter the environment through packaging waste, textiles, and various industrial sources. Once released, they do not decompose and gradually spread across ecosystems. Packaging materials made from plastic are among the most common contributors to this pollution.
MİDAS Packaging Philosophy: Responsibility Before Aesthetics
At MİDAS, the visual appeal of our packaging is important, but it never comes before environmental responsibility. We prioritize the use of recyclable and microplastic-free materials in our product packaging. From cardboard-based boxes and water-based inks to eco-friendly fillers, we strive to design packaging that is both elegant and sustainable.
Reducing Plastic Use in In-House Shipping Materials
Every step from production to packaging involves the movement of products through various stations and quality checks. The materials used during these transitions (shipping boxes, bags, and supporting packaging) have a direct impact on the environment. At MİDAS, we have minimized the use of plastic bags for internal logistics. Instead, we focus on reusable transport boxes, fabric-based pouches, and recyclable kraft paper to prevent microplastic generation.
Step-by-Step Transformation: Small Changes, Big Impact
This transformation is not a one-time shift but a gradual journey powered by conscious choices. At MİDAS, we organize training programs to raise employee awareness about microplastic pollution, encourage environmentally responsible practices across our supply chain, and annually transition to packaging materials with less plastic content.
With our environmentally conscious production approach, our commitment is reinforced by our ISO 14001 certification, reflecting our position as a world-class brand.
Leaving a Clean Legacy for the Future
As a brand that understands the value of gold, we also recognize the irreplaceable value of nature. Fighting microplastic pollution is not just about creating eco-friendly products, it’s about transporting, presenting, and delivering them in ways that respect the planet. Through our environmentally conscious production and packaging policies, MİDAS is committed to leaving a cleaner world for future generations.